Big growth plans mean that an entrepreneurial Head of PR & Comms is needed by one of London's leading ad agencies.
The irony of many busy marketing agencies is that the client they spend the least amount of time on is themselves. Whilst a small number are constantly talked about by the trade and business press (and consequently by awards panels as well as prospective clients and talent), most agencies are simply unknown outside of a small bubble.
The Great & The Good are working with a flourishing advertising agency who recognise this issue and are striving to change the perception of themselves.
We're working with a London-based ad agency. They have a great client portfolio of FMCG/consumer brands and have developed a house style which blends irreverence, creativity and innovation.
The senior management team has a proven track record of forging strong client relationships and despite the impacts of C-19, the new business pipeline is healthy. The upshot is a thriving agency with a collaborative culture and a track record of success.
So why haven't more people heard about them? That's where you come in.
Simply put, the role of Head of PR & Comms will be to make the agency, the work and the senior management team famous.
At a basic level, you'll be making sure that the agency is seen in a positive light: highlighting successful campaigns and celebrating new business wins. The agency should feature regularly in the trade press.
You will also be tasked with raising the profiles of key colleagues such that they are seen as legitimate thought leaders and spokespeople for the advertising industry.
In addition, the agency has launched a number of industry-first initiatives over the years and a key part of this role will be to continue to develop and promote these schemes.
Beyond this, your role will be multi-faceted:
- Own the relationships with trade, business and national media
- In conjunction with the Social Media Manager, oversee the agency's thumb-stopping content
- Position the agency's key people as genuine thought leaders
- Work closely with the Head of New Business
For such a key role, the criteria are tight. Of course you'll be a PR specialist comfortable working across a range of media and a black book of relevant Editors (trade, business and national) should go without saying. That almost definitely means you have been responsible for a creative agency's PR recently.
Whilst that experience may have been gained in a PR agency working on behalf of advertising shops, you will need to have had some experience as an in-house PR.
Our client has a non-siloed, entrepreneurial approach. Given that this is a newly created role, the Head of PR & Comms will need to be adaptable, proactive and collaborative - we're looking for somebody with a sleeves-rolled-up approach.
Finally you should have a demonstrable track record of developing PR strategy. This is a business-critical hire for the agency if they are to fulfil the potential they have been showing so the bog standard won't suffice - they are looking for a forward-thinking and industry-first mentality.
For more information about this Head of PR & Comms role, please contact David Love (Founding Partner at The Great & The Good) for a confidential chat.
The Great & The Good represents talented people who love what they do. We recruit for the great and the good of the Marketing, PR, Digital, Advertising and Creative industries.